Designing a new brand is more than combining right colors or shapes, it is a true science with a lot of factors to take into account: Other brands in your surroundings, The competitions, Emotional conversion, Psychological effect of colors etc.
Soosh design guidelines are based on the location and available graphic applications (print, website etc.).
Part of the guidelines is to set specific set of colors and making sure that the colors will be identical on print and in online applications. Those are the colors we have choose and why:
Grey – Used as the base color.
Pink – Used as the main color, symbolizing the color of salmon.
Orange – Used as an accent color for special graphic elements, since orange is an engaging color.