Native Hybridization of Web Apps!

by Paging Up, June 23, 2017

The mobile world is getting more advanced day by day and a non-technical person will get confused with the new terms and methods used in the current software industry. We can hear some old people saying that mobile is driving today’s world and these small screens ease the life. Yes, … Continue reading

Filled under : Branding

Marketing: The Blood for All Business

by Paging Up, June 16, 2017

When it comes to any business, the value of strategic marketing, the blood for all business, cannot be ignored. Marketing covers planning, SWOT analysis, consumer behavior, budget and the other factors that affect how the company’s goods appeal to the target customers. Without it, people would not know that a … Continue reading

Filled under : Branding

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

by Paging Up, June 9, 2017

Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, … Continue reading

Filled under : Branding

The Importance of Branding and Identity

by Paging Up, June 2, 2017

When you hear the word “branding” it brings to mind a mental image of a rancher searing his mark into his cattle’s hide. Well, product branding is not quite that painful, but it follows along the same principle. You want to “burn” into the consumer’s mind the image of your … Continue reading

Filled under : Branding

Integrated Marketing Communications – 5 Primary Communication Tools

by Paging Up, May 26, 2017

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. … Continue reading

Filled under : Branding

The Most Important Home Care Marketing and Sales Tool – Open Ended Questions

by Paging Up, May 19, 2017

Developing and asking good questions serve to: * Allow for service or agency differentiation * Lower resistance or objections * Build a platform for a sales and marketing strategy specific to that referral source The Basics of Good Questioning Skills Open-ended questions that are well crafted and and thought out … Continue reading

Filled under : Branding

Components of a Good Product Launch Marketing Plan

by Paging Up, May 12, 2017

If you are going to launch your new product you will need to depend on a well thought out product launch marketing plan. There are several pieces in your plan that will be important in the development of a successful plan. The most important component in the marketing plan answers … Continue reading

Filled under : Branding

Impact of Social Media on Society

by Paging Up, May 5, 2017

“Do you have Facebook?” “Yes, of course. But I don’t think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well.” “Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.” … Continue reading

Filled under : Branding

Effective Social Media Marketing

by Paging Up, April 28, 2017

We can only use something to its maximum potential once we know how to do it, what the weak and strong points of that certain thing are. We need to be equipped with knowledge in order to apply it to situations that require basic knowledge. We also need to have … Continue reading

Filled under : Branding

Clarity-MS Project Best Practices

by Paging Up, April 21, 2017

First things first: What is Clarity* and what is the difference between Clarity and MS Project*? Do we need to use both? Why? Clarity (formerly Niku) is a project management information system with functionality to do communication management, time management (including scheduling), cost management, resource management, risk management, and portfolio … Continue reading

Filled under : Branding
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