If you are using article marketing to generate traffic for your site, it's important to use the right keyword selection to get the most out of it. It's also crucial that the article be structured with search engine optimization in mind.
To find the right keyword selection to use when writing your articles, you should use a keyword tool.
There are three tool that I recommend:
1. Google Sanbox Tool: Google offers a free tool and this can be a great place to start. The one drawback about using Google's free tool is that it does not give exact numbers. You'll get search volumes and competition for a particular keyword as a ratio based on the other keywords in that category.
2. Wordtracker: Wordtracker is a great keyword tool because not only does it quickly generate key term lists, but it also gives you the amount of searches performed for each term and the amount of competition you will have. They use the "KEI" index which stand for Keyword Effectiveness Index so you can easily know which keywords are worth it and which are not. You can actually try it for free by using the link at the end of this article.
3. Keyword Elite: This tool is not only a valuable keyword finding tool, it's also a versatile tool for finding hidden niches and Google AdSense campaigns. When you use it to find search terms, it gives you much more information that the other tools. You will know how many people search for that term, how many results are found on the web, how many ad campaigns exist for google, miva (yahoo) and enhance (msn), and how many advertisers are paying for each keyword with Google adwords . Not only that, but you also get to see exactly what each ads look like which is great if you are running PPC campaigns.
In order to properly optimize your articles for search engines, be sure to include the selected key term numerous times in the text. Using special text such as bold, underline and italics on the keyword also makes it stand out. Be careful not to overdo it because if you do, your article may be discounted by the search engines as spam. If you keep the density at or below 3%, you will be fine.
Using the appropriate keyword selection will ensure that your article marketing efforts are not wasted on highly competitive niches. It will also give a chance for your articles to rank high on the search engines which will result in more natural traffic to your site.