4 Mobile App Strategies Enterprises Must Follow

It's not good enough for organizations to just be "mobile aware" anymore. Companies that have not implemented BYOD policies or other forms of enterprise applications are really losing out on increased productivity rates, better workflow processes and amplified revenues.

It's estimated that almost 2.08 billion people will be using smartphones in this year alone. Here, an enterprise mobile application is not just "a nice option to have". It's a necessity.

Before contacting your nearest mobile app developer, read the following important strategies for enterprise mobile applications that you must consider:

1. The App is The Plan

What do we mean by "The App is the Plan"?

Well, it's simple really.

Once you have synced all your devices with the enterprise app, you will be on one page with everything occurring in all the departments of your company. With enterprise unification, linking databases and systems becomes much easier and all data stores are at one place.

2. The mobile app must be accessible

Of course, data access to workers is necessary. The app has to be accessible, at least for all the concerned enterprise systems. Mobile optimization must be done before you launch your application. Developers need to ensure that the app runs on middleware platforms as well.

3. The mobile app has to be intriguing

According to a report by eMarketer, not a single category of mobile applications in China was able to retain its users after the first week of application use.

Why do users discontinue using an app that installed on their mobile device?

There are many possibilities. One of them can be that the app might not be engaging enough to make users stay. Let's keep in mind that a normal attention span of an app user is from 8 to 10 seconds.

The app needs to have an engaging user experience. Things like "buy one get free" offers, discounts etc. Would not only offer value but keep users coming back for more.

4. The mobile app must have secured data

Your mobile app has data and information about your daily business processes and dealings. It is easily accessible. It does not bore users.

What's next?


The security of your application data is critical. You need to make sure that the data is secured across a variety of devices or cloud database etc.

Keep the above mentioned tips in mind and sit down and have a discussion with the guys at IT. They are there to help. Enterprise applications do not have to be a pain. They are there to improve processes in a significant and positive way that will not only help your employees but help your business reach new heights of success.

Source by Ashar Samdani

Paging Up, September 1, 2017

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